Conversion Rate Optimization (CRO) involves the process in which user engagement is increased to lead to conversion or other action. If you’re looking for useful ways to improve conversion optimization in your business, the following are five ways to enhance your CRO strategy. No matter your current skill level, you’ll find a variety of ways to improve your e-commerce conversion funnel and boost your conversion rate a few more percentage points.
Small, Easy Commitments
You want your audience to get into the habit of saying “yes.” Micro-commitments are small actions which can help you achieve this goal. When a person signs up for a newsletter or shares a post about your product on social media, each of these small commitments can be a step in the direction you need them to go.
With the Shopify blog, their target audience is sellers who use their platform to compete with other businesses. The top of their blog tells their audience to sign up for their newsletter to get “free business lessons.” This becomes an easy decision for businesses looking to become more successful in building their e-commerce conversion funnel.
Make it Personal
To improve conversion rate optimization in your emails, add the recipient’s name in the subject line. Personalization gets significantly higher open rates than those without. You can even take this a step further by adding your customer’s name in the email copy and on the landing page. Our only caution: don’t get too carried away because too much personalization can seem overly eager or just plain creepy.
A good example of balancing personalization is when Sephora sends their customer’s a “Happy Birthday” email with a free birthday gift. The recipient’s name is shown several times throughout the email making it feel personal and special.
Test Your Conversion Rate Optimization
Testing helps you know if your conversion optimization is working. Whether you choose A/B testing or have a higher budget and traffic volume to perform multivariate testing, you’ll find the results you’re needing.
If you haven’t done tests recently, start with these tips for your ads and landing pages:
- Use different titles and H1 tags
- Change everything about your call to action: color, button style, placement, text.
- Move elements on the page such as video toward the top and copy at the bottom.
- Swap out images and video thumbnails
Build Targeted Landing Pages
The more landing pages you have, the more opportunity to engage with your audience. Hubspot revealed companies who added five more landing pages to on top of their current 10 landing pages saw a 55% increase in leads. They allow more touchpoints with more customers and allow you to test different elements on the landing page.
Be Consistent
Brand inconsistency leads to a loss of trust and is one of the biggest reasons people abandon websites. If your ads feature bright colors and puppies, but when they get to your website, they notice dull-colored, non-themed pages, they’ll leave. Meeting the expectations of users is important for building trust and conversion optimization.
Take a look at your landing pages and check that they match your title tag and meta description. Find out which PPC ads are performing best and test the meta content. Change H1 tags and other text fields on the landing page to match your ad. Be consistent with the color scheme and vibe of your ads and landing pages.
Looking for ways to enhance your e-commerce conversion funnel? At Kahuna, we help businesses convert more leads and grow their business. Contact us today to learn more
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