Did you know marketing automation software can be a lifesaver for small businesses? Marketing automation tools give you time back to focus on more important things like running your business.
Once you create initial content, marketing automation platforms send out emails and social media posts based on your set schedule. The software can also help you keep up with customer needs through analytics showing your customer’s interests and behaviors. This allows you to instantly visualize if your campaigns are being effective.
Curious to learn more about marketing automation tools? Let’s look at seven top marketing automation platforms helping businesses improve their campaigns and customer base.
- Act-On
Act-On offers great customer service with training opportunities, basic tips, and strategy development. Their pricing structure is higher than most at $2,000 per month for the advanced Enterprise Plan allowing for 10,000 active contacts and six marketing users. But their training and customer service may make the product worth it for fast-growing businesses.
- GetResponse
GetResponse is known as the “world’s easiest email marketing platform” with over 350,000 subscribers around the world. They offer all-in-one marketing automation tools for small businesses. Its ease of use gives them an advantage over well-known companies like HubSpot or Marketo, which require a full-time CRM manager.
GetResponse features a landing page builder, webinar tool, email marketing, and an auto-responder while coming in at a lower price than most competitors. The only downsides are the limited newsletter templates and the user interface can feel clunky.
- HubSpot
HubSpot is likely the most well-known name in marketing automation software. They offer strong training programs with respected certifications throughout the industry. HubSpot’s platform is easy to use and learn. The drawback is the price creep that occurs quickly as your contact list grows. In addition, A/B testing is only available at a higher price point.
- Infusionsoft
The all-in-one functionality of Infusionsoft allows you to track actions, behaviors, and purchases in the same system. It’s important to note, there is a strong learning curve for responsive email marketing. This system is more expensive than other similar options for small businesses, and the lead tracking can be spottier than other marketing automation platforms.
- Kahuna
Kahuna Marketplaces is all about connecting buyers and sellers. They offer tools to manage your marketplace health and empower you with services to grow your client base. In one dashboard, you can view and analyze marketplace health through a variety of indicators and target problem-solving based on buyer or seller needs. They also help manage content with a full suite of optimization tools to ensure every message is personalized. The Kahuna marketing automation software is easy to use and their results speak for themselves.
- Marketo
Marketo offers a wide range of tools and analytic options, including A/B testing and an easy-to-use interface. However, the naming conventions can be confusing compared to other marketing automation platforms, and if your sales team is using a different CRM, using Marketo could pose challenges.
- Salesforce Marketing Cloud
Salesforce is most recognized as a CRM, but they also offer an email marketing automation program. Marketing Cloud allows you to create the customer experience journey linking email to social platforms to ads on your website. This platform is an enterprise-grade product with complex levels which may be hard to manage when limited resources are available.
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